Could Twitter work for your business? |
In the week that Kensington Palace deleted a gobbledegook
tweet that was sent from its official account, and the media had a field day
about it, it goes to show that Twitter is certainly not overlooked.
So the official Kensington Palace Twitter account may or not
have been hacked (certain sources have suggested that it may be lively toddler
Prince George getting his hands on a computer and having a play), but let’s not
forget how powerful social media can be.
How often do you watch news reports with “news just in from
Twitter” or quotes from observers taken directly from Twitter instead of
actually interviewing people the old-fashioned way? And online twitter polls,
daytime TV shows – you name it, Twitter is everywhere.
A lot of businesses don’t invest in Twitter due to a time
issue but if you get it right, it can be an invaluable way to communicate with
your customers and also act as a valuable branding tool. It can also be an
excellent way to help improve your businesses SEO.
But you have to be dedicated. Twitter is not a job that you
hand to the office junior who may update it some days, and not others. It takes
daily time, care and attention and building a community online who are engaged
and want to hear and help spread the message about what your company is doing
is not an easy thing to do.
You must also have your website up to date with the relevant
social media buttons – people are much more likely to share articles or pages
from your website to their followers and friends if they are there than if they
are not.
For more information on how we can help get your business
and website Twitter-ready, call 01902 375 304 or of course, why not Tweet us @ACEComputerSup to find out how
we can help!
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