There are always plenty of reviews when you are browsing the
Windows Store, but many of them are spam or irrelevant reviews that are
distracting and do not add to the conversation. Microsoft has now decided to
try and resolve this issue and make life easier for developers to report these
problematic reviews.
WinBeta
reported that developers can now report
dubious reviews to the Windows Store support team. Any offending reviews
can then be removed if they are in violation of store policies. There is also
new anti-spam tech in place that will “detect and remove a large majority of
the spam reviews.”
In addition, developers can now reply to reviewer’s comments
directly, which is a feature that Microsoft added in 2014, WinBeta
also noted.
If the two measures are implemented properly, it should make
a huge difference when it comes to controlling Windows Store spam, meaning that
reviews will be more useful for users who actually want to figure out whether
an app is worth buying or downloading.
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