Top 5 Tips for good Website Content

Last week, we covered the much-feared Google Panda Algorithm and tried to shed a little light on it for any of you who may be concerned that your website could be at risk.

As we explained, the Google Panda Algorithm has existed since February 2011. When it was introduced it resulted in lots of “low-quality” websites dropping right down from high Google page rankings; in some cases, being excluded altogether.

Panda will be putting high quality, relevant content at the top of their search results and banishing poor content.

Here are our Top 5 Tips for Good Website Content to help make sure that it doesn’t happen to your website:

·         The article needs to be well-written i.e. grammar, punctuation and spelling

·         Relevancy of the article i.e. if the content has anything to do with the title

·         Content that makes sense to the reader

·         Advertising that detracts away from the article

·         Affiliate links that have little or nothing to do with the article

Does your Website have good Content?

If you do not update your website, or do not have a blog or news page, it is well worth considering introducing one now. If you do post regularly, it is wise to take steps to make sure that quality is good and that your website doesn’t become a casualty of the Google Panda Update.

Are you too Busy to Manage Your Website Content?

As a small business owner, you may find it difficult to take the time to update your website or blogroom – this is often the case so if you do, you are not alone!

ACE Computer Support offers a reliable and affordable website content and social media solution to clients across the UK; if you would like to find out more, call 01902 375 304 today.

5 top tips for your business social media strategy

Social media isn’t going anywhere – it is how 1000s of people communicate and stay in touch with each other across the globe every day. This means that no business can afford to ignore it.

Yes, it may be time consuming but in the long run, it will pay dividends. And here are five reasons why:

Firstly, have a think about what your goals are before planning out your social media marketing strategy.

If your business has weaknesses, could social media help you strengthen them? And your business strengths could really shine through.

1. Be specific

Ensure that the area of business that you want to develop is precise – this will enable you to plan out what platforms will get the message across and to what audience.

2. Assign job roles     

                               

Don’t leave your strategy to chance! Make sure that someone is assigned to each role and sticks to your planned timetable of updates, shares and other activities.

3. Be Realistic

Think about your budget and time and be realistic about what you will achieve from your efforts. A lot of the time, social media is about branding and helping with your SEO – very often, paid advertising on certain platforms will gain business but in general, people don’t like to be ‘sold to’.

4. Add website content

Every website needs to be updated regularly with relevant, well-written content. This content can be shared across the social media channels to help draw traffic to your website. Make sure that all of your updates are good quality and consistent.

5. Monitor your performance

You need to be able to monitor your social media strategy progress.

Obviously, good social media management and planning is all about time – it will take a few months for you to start creating a community. When you do, your business should stand out from the crowd - if it is done properly, of course.

If you would like help with your social media management, ACE Computer Support can help – with an expert team and prices from just £50 + VAT per week including regular website content, we can take the planning and the worry away!

For more information or for a free of charge initial consultation, call us today on 01902 375304 or click here and we will get straight back to you!