BBC and partners launch 'Make it Digital' campaign and Micro Bit hardware
launch to tackle lack of UK tech talent
Tony Hall, Director General of the BBC, has announced that
along with 50 organisations including Microsoft, BT, ARM, Google, Samsung and Tech
City, a national IT literacy campaign called "Make it Digital" will
be launched to help job creation within the IT industry.
With help from the Micro Bit, a new micro-computer, the
scheme is hoping to be a platform to "bring the wonders of
technology" to its audience via a series of content and events that are scheduled
to run throughout 2015.
Hall said;
"More than anything else, this is about working with
others and we know that working with each other we can create something
magical."
Hall went on to say that the scheme will include a range of
BBC established brands, like Doctor Who, Radio 1, EastEnders, and Children in
Need to promote IT skills. He hopes that it will "give up to 5,000 young
people a life-changing opportunity" to find employment within the digital
economy.
The Micro Bit - a chip about half the size of the Raspberry
Pi - will be given out to one million children later this year.
Microsoft is also planning on giving away a million Micro
Bits to students.
Michel van der Bel, Microsoft UK MD, said;
"Children can code on the computer, then download it to
this device, then show a result out of it.
"It will be a device you can wear, it will say ‘Hey
this is me, today I don't want to be bothered', or ‘Life is great' - all kinds
of things. It will also play in the social field of sharing things with each
other."
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