Social media isn’t going anywhere – it is how 1000s of
people communicate and stay in touch with each other across the globe every
day. This means that no business can afford to ignore it.
Yes, it may be time consuming but in the long run, it will
pay dividends. And here are five reasons why:
Firstly, have a think about what your goals are before
planning out your social media marketing strategy.
If your business has weaknesses, could social media help you
strengthen them? And your business strengths could really shine through.
1. Be specific
Ensure that the area of business that you want to develop is
precise – this will enable you to plan out what platforms will get the message
across and to what audience.
2. Assign job roles
Don’t leave your strategy to chance! Make sure that someone
is assigned to each role and sticks to your planned timetable of updates,
shares and other activities.
3. Be Realistic
Think about your budget and time and be realistic about what
you will achieve from your efforts. A lot of the time, social media is about
branding and helping with your SEO – very often, paid advertising on certain
platforms will gain business but in general, people don’t like to be ‘sold to’.
4. Add website content
Every website needs to be updated regularly with relevant,
well-written content. This content can be shared across the social media
channels to help draw traffic to your website. Make sure that all of your
updates are good quality and consistent.
5. Monitor your performance
You need to be able to monitor your social media strategy
progress.
Obviously, good social media management and planning is all
about time – it will take a few months for you to start creating a community.
When you do, your business should stand out from the crowd - if it is done
properly, of course.
If you would like help with your social media management,
ACE Computer Support can help – with an expert team and prices from just £50 +
VAT per week including regular website content, we can take the planning and
the worry away!
For more information or for a free of charge initial
consultation, call us today on 01902 375304 or click here and we
will get straight back to you!
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